美高梅 美高梅與旅遊局合辦拓展客源 澳門有禮運動 培訓講座推廣
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美高梅與旅遊局合辦拓展客源「澳門有禮運動」培訓講座
為響應澳門特別行政區政府拓展國際客源市場的施政方針，「1+4」經濟適度多元發展策略，以及澳門特別行政區政府旅遊局推行的「澳門有禮運動」，美高梅與旅遊局近日（11月5日）在澳門美高梅的大宴會廳，合辦以開拓國際客源為題的專題講座。雙方今年先後合作推出「澳門歡迎您」國際客源培訓計劃和「發揮澳門好客之道，齊齊參與做旅遊大使」系列培訓活動，是次講座是今年合辦系列培訓的第三個活動。美高梅持續與政府部門和社會各界攜手，開辦一系列精彩培訓活動，並廣邀社會大眾參與，推廣以禮待客之道，助力澳門建立有禮都市的形象，促進旅遊業可持續和高質量發展。
出席是次活動的嘉賓包括旅遊局局長文綺華、副局長程衛東、中央人民政府駐澳門特別行政區聯絡辦公室經濟部處長郭曉輝、美高梅酒店業務高級副總裁狄艾文、美高梅人力資源發展及培育副總裁陳來源。活動並邀請了星級旅遊服務認可計劃評審委員會代表，旅遊及相關業界代表，本地高等院校師生，以及美高梅一眾團隊成員超過200人參與。
澳門旅遊局局長文綺華致辭時表示：「旅客的需求以至澳門的旅遊市場環境正不斷變化。今日的兩場專題講座分別聚焦內地不同地區旅客的消費行為和穆斯林旅遊需求，使旅遊業界為不同客群提供稱心的服務，以及打造迎合新興客群的旅遊配套。我們並希望大家繼續支持『澳門有禮運動』，合力提升澳門的國際形象，擦亮澳門國際大都市『金名片』。」
美高梅酒店業務高級副總裁狄艾文博士致辭時表示：「作為旅遊業從業員，我們都是『旅遊大使』。要發揮這角色的重要力量，就要致力提供非凡的服務，這不單是我們的職責，更是我們作為澳門這世界旅遊休閒中心居民身份的體現。美高梅非常榮幸與旅遊局持續合作舉辦各類培訓，期待各位能透過此次講座，加深對不同文化的了解，時刻準備好迎接國際旅客。」
是次講座邀請到澳門大學持續進修中心主任、工商管理學院教授劉丁己及香港三亨事務所有限公司董事總經理梁雪花擔任講者，分別以「提升傳統客源體驗——中國不同地區遊客的消費偏好與差異」和「有效開發新興客源——穆斯林友善餐廳與設施」為題作分享。劉丁己剖析了中國各地旅客的消費習慣，以及如何更有效迎合他們的需求。梁雪花則探討了穆斯林的飲食習慣，並介紹了友善餐廳須配備供穆斯林使用的設施。是次講座有助參加者加深對中國各地遊客喜好的認識，以及增進對穆斯林旅客需求的了解。
是次系列培訓活動的33個支持單位包括（排名不分先後）：澳門特別行政區政府市政署、消費者委員會、澳門酒店協會、澳門餐飲業聯合商會、澳門中小型餐飲業商會、澳門旅遊商會、澳門旅行社協會、澳門旅遊業議會、澳門工會聯合總會、 澳門街坊會聯合總會、澳門婦女聯合總會、 澳門中華總商會、 澳門廠商聯合會、澳門工商聯會、澳門北區工商聯會、澳門中區南區工商聯會、澳門新口岸區工商聯會、澳門離島工商業聯合會、澳門的士聯誼會、澳門酒店旅業商會、澳門中華教育會、 澳門天主教學校聯會、澳門公職教育協會、澳門中華學生聯合總會、澳門大學、澳門理工大學、澳門旅遊大學、澳門科技大學、澳門城市大學、聖若瑟大學、澳門管理學院、澳門鏡湖護理學院及中西創新學院。
此外，早前美高梅與旅遊局攜手推出的「青少年好客有禮活動——澳門旅遊宣傳短視頻大賽」，是系列培訓的活動之一，旨在讓青年通過製作創意短視頻，展現澳門的魅力，並拉近他們與旅遊業的距離。比賽結果將於11月23日公佈，敬請期待。
MGM and MGTO Continue Partnership to Host “Macao Courtesy Campaign” Training Seminar
In support of the Macao SAR Government’s goal to expand the international tourist market, the “1+4” economic diversification strategy, and the Macao Government Tourism Office’s (MGTO) “Macao Courtesy Campaign”, MGM collaborated with MGTO to organize a training seminar recently (November 5) at the Grand Ballroom of MGM MACAU. The theme of the seminar is the expansion of international tourist markets. Earlier this year, the two parties launched the “Macao Welcomes You” Training Programs for International Guests and the “Together We Deliver Exceptional Hospitality as Tourism Ambassadors” Training Series. This seminar is the third event in the joint training series for 2024. MGM remains committed to working with government departments and the community to provide engaging training programs for the general public. Through organizing these events, MGM aims to cultivate a culture of hospitality and contribute to making Macao a courteous city, while holding such events could support sustainable, high-quality tourism development.
Distinguished guests of today’s seminar are Helena de Senna Fernandes, Director of the MGTO, Cheng Wai Tong, Deputy Director of the MGTO; Guo Xiaohui, Director of the Department of Economic Affairs of the Liaison Office of the Central People’s Government in the Macao SAR; Dr. Iwan Dietschi, Senior Vice President of Hospitality of MGM; and Francis Tan, Vice President of Learning and Talent Development of MGM. Representatives from the Assessment Committee of the Quality Tourism Services Accreditation Scheme, professionals from the tourism and other related sectors, local university faculty and students, as well as over 200 MGM team members attended the seminar.
MGTO Director Maria Helena de Senna Fernandes said at the event, “The needs of travelers and the tourism landscape in Macau are constantly evolving. The two sessions of today’s seminar will focus on the consumption behavior of tourists from different regions in mainland China and the needs of Muslim travelers. The aim is to enable the tourism industry to provide customized services and develop amenities for emerging visitor markets. We hope that you will continue to support the ‘Macao Courtesy Campaign’, work together to enhance Macau’s international image, and further polish Macao’s ‘golden business card’ as an international metropolis.”
Dr. Iwan Dietschi, Senior Vice President of Hospitality of MGM, said: “As tourism practitioners, we are all ‘tourism ambassadors’. To fulfill this important role, we have to provide exceptional services to our guests. This is not only our responsibility, but also reflects our identity as residents of Macau, a world-class tourism and leisure destination. MGM is honored to work with MGTO continuously to provide training programs like this seminar. We hope that today’s event will deepen participants’ understanding of different cultures and prepare them to welcome international visitors.”
The speakers who spoke at the seminar were Matthew Liu, Director of the Centre for Continuing Education and Professor at the Faculty of Business Administration of the University of Macau (UM), and Sharifa Leung, Managing Director of 3 Hani Enterprises Limited. Liu spoke on “Enhancing Traditional Customer Experience: Consumption Preferences and Regional Differences Among Chinese Tourists”, in which he analyzed the unique consumption habits of tourists from different regions in China and how to better cater to them. Leung’s talk, titled “Strategic Development of Emerging Markets: Muslim-Friendly Restaurants and Establishments”, explored the dietary preferences in Muslim communities and highlighted the key features of restaurants that cater to Muslim diners. This seminar provided participants with valuable insights into understanding the preferences of Chinese tourists and the specific needs of Muslim travelers.
The supporting units of the training series included Municipal Affairs Bureau, Consumer Council, Macau Hotel Association, United Association of Food and Beverage Merchants of Macao, Association of Macau Small and Medium Enterprises of Catering, Association of Macao Tourist Agents, Macau Travel Agency Association, Travel Industry Council of Macau, Macao Federation of Trade Unions, General Union of Neighbourhood Associations of Macau, Womens General Association of Macau, Macao Chamber of Commerce, Industrial Association of Macau, Industry and Commerce Association of Macau, Industry and Commerce Association of Macau Northern District, Industry and Commerce Association of Macau Central and Southern District, Industry and Commerce Association of Macau ZAPE, Industry and Commerce Federation of Islands of Macao, Macao Association of Taxi, Macau Hoteliers & Innkeepers Association, Chinese Educators’ Association of Macau, Macao Catholic Schools Association, Macau Civil Service Education Association, General Association of Chinese Students of Macau, UM, Macao Polytechnic University, Macao University of Tourism, Macau University of Science and Technology, City University of Macau, University of Saint Joseph, Macau Institute of Management, Kiang Wu Nursing College of Macau, and Macau Millennium College (The supporting units’ names are arranged in no particular order).
In addition, MGM and MGTO launched the “Macao Tourism Courtesy Short Video Contest” earlier this year. As part of the training series, the contest was designed to encourage young people to create original short videos highlighting the attractiveness of Macau. Participants were also able to learn more about the tourism industry during the competition. Stay tuned as the results of the competition will be announced on 23 November!
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資料來源: 美高梅